Opportunity Fund is excited to welcome Shelley Harrison as our first-ever Chief Marketing Officer. Shelley joins us after spending over 20 years running San Francisco-based marketing consulting firm, Launch Pad, where she advised over 200 companies on marketing and go-to-market strategies. Shelley joins Opportunity Fund’s leadership as we aim to scale our reach in California and across the U.S., working towards a strategic plan to invest $500 million to drive economic mobility for 50,000 underserved entrepreneurs and working families by 2020.
Shelley has a deep connection with our mission, having served on the Opportunity Fund Board of Directors since 2013.
“I believe in empowering women, immigrants, and all entrepreneurs who need a hand up. Opportunity Fund is an exceptional organization that I’ve known and supported for many years. The opportunity to lead our marketing efforts into our next phase of growth is truly exciting,” said CMO Shelley Harrison.
In addition to her success as a marketer, Shelley served as senior vice president of sales marketing and operations at Compressent, Inc., a software company that IPO’d during her time there. She was the fourth employee at now-public scanner manufacturer Visioneer, serving as the company’s vice president of marketing and customer service. Prior to Visioneer, Shelley ran marketing for cc:Mail during the time it went from market laggard to market leader with more than 50 percent market share. She helped oversee its subsequent acquisition by Lotus. After spending time performing classical product management at Hewlett-Packard, she served as a marketing manager for Amdek, a company acquired by Wyse Technology.
“I am thrilled to have Shelley join our team. Her subject-matter knowledge, combined with her commitment to our mission, are going to be key drivers of our growth,” said CEO Luz Urrutia.