5 Free Email Management Tools

Each month, we’re sharing and promoting free or affordable online tools that help small business owners run their businesses better. This is your toolbox for five affordable email management resources.

One of the most used modes of communication is email, and making the most of email can help your small business attract and retain more customers. We’ve compiled this list of five affordable online tools you can use to become a master of email management. From writing emails to scheduling campaigns, this list has you covered.

How much it costs: Free for up to 5,000 contacts and 15,000 emails per month

What it does: If your small business does any kind of email marketing, you will probably want a service that helps you send out lots of emails when you need them sent. Reachmail is a great tool that is affordable and easy-to-use. Up to 5,000 contacts and 15,000 emails per month should cover all of your small business email needs, but you can upgrade your account starting at $10 a month if you need more. In addition to creating and scheduling email campaigns, Reachmail offers free training webinars, instant sharing capabilities to Twitter and Facebook, simple spam checkers for your message content, and downloadable reports that let you see how your campaigns are doing.

How much it costs: Free

What it does: BeeFree is an easy-to-use tool for designing beautiful emails for your small business. Choose from a few layouts and customize them to your marketing needs. This tool is especially useful if you don’t send enough emails to need a separate email marketing service, like some of the other free tools shared in this post, because you can easily send out the emails you create with BeeFree from your own email. Once you design your email, click the “Send Test” button and enter in your small business email. From there you can simply forward the email (after deleting all the “Forwarded Message:” junk) to all the addresses you need to send it to. It’s that easy!

How much it costs: Free for up to 300 contacts and 4,000 emails per month

What it does: VerticalResponse is another great email marketing service that helps you send out automated campaigns. Unlike Reachmail, this tool’s free option is a lot smaller but has different additional services. VerticalResponse could be a better option is you don’t need to send thousands of emails every month. These other features include subscriber buttons and welcome emails for your newsletters, automatic resizing to different device screens, easy-to-read reports to check the success of your email campaigns, and a detailed drag-and-drop email designer.

How much it costs: Free

What it does: Boomerang is an amazing plugin for Gmail. What this means is that if you use Google as your small business’ email client, you can add Boomerang and seamlessly integrate its services directly to your Gmail. Boomerang offers three big services. You can send emails later, selecting when exactly you want the email to be sent, which is useful for small marketing campaigns and sending emails exactly when you need them to be read. You can also set reminders to follow up with emails if you haven’t heard back from them within your specified time frame – no more emails that get buried in your inbox! If you need to reply an email at a later date, this awesome tool will send it back to your inbox marked
“Unread” when you need it.

How much it costs: Free for up to 1,000 contacts and unlimited emails

What it does: Unlike other email marketing services, MailerLite gives you access to all of its features in the free basic package. The upgradable options only increase how many contacts you can send emails to. This free tool is best if your small business sends out a lot of emails every month to a limited number of contacts. Mailerlite works on both desktop and mobile devices. Extra features that really make this service amazing include options to resend emails to contacts that didn’t open their email, AB testing for different layouts, autoresponder emails, click maps to see where your contacts click on your emails, campaign reports, embedded webforms to get your customers to easily fill out forms, subscribe pop-ups for your small business website, lots of customizable templates, free photo editor, and advanced RSS campaigns if you’re tech savvy.

We’re always looking for the best affordable online resources including tools to promote to small business owners like you. If you have a tool you’d like to share with fellow business owners, contact us at sblending@opportunityfund.org.

For information about Opportunity Fund’s small business loans, please contact us at 866-299-8173 or loans@opportunityfund.org.  For questions about your existing loan or other customer service questions, please contact us at 866-299-8173 or sbhelp@opportunityfund.org.

Opportunity Fund is California’s largest and fastest-growing nonprofit lender to small businesses. In FY16, we made $60M in loans to help more than 2,200 small business owners invest in their businesses.  Opportunity Fund invests in small business owners who do not have access to traditional financing. As a founding member and signatory to the Borrower’s Bill of Rights, we believe in the important role small businesses play in our community and the economy, and we aim to help owners financially succeed.

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