All you need is love, music, and maybe a little ice cream.
Meet Treatbot, a karaoke ice cream truck that will serve you a scoop of horchata or mango ice cream and a microphone to sing your favorite tune to whoever is listening.
A Vision of a Vibrant City...and a Karaoke Ice Cream Truck
Ryan started his career in city planning, with a vision of making cities vibrant, interesting places to live. He decided there was a better way to make an impact in San Jose’s neighborhoods—in 2010, Ryan and his wife Christine built a karaoke ice cream truck, Treatbot.
Treatbot began brightening the streets of San Jose with homemade ice cream (made with local, sustainable ingredients) and karaoke. Karaoke was a staple in Ryan and Christine’s Filipino households, so a microphone was the “most logical” pairing with ice cream. The ice cream and karaoke combo was quickly transforming dull sidewalks and parking lots into fun karaoke parties and vibrant social scenes.
Treatbot’s flavors are inspired by Ryan and Christine’s Filipino heritage—like ube (purple yam)and macapuno (young candied coconut)—as well as San Jose’s cultural diversity, like Eastside horchata.“We wanted to make something that was reflective of San Jose’s neighborhoods,” said Ryan. Not to mention Treatbot's signature flavor is named after San Jose's area code, the 408.
A Little Help to Take their Dream to the Next Level
Despite Treatbot’s popularity, when Ryan and Christine needed financing to grow, their bank said no.
In 2013, Treatbot received an $84,000 loan from Opportunity Fund to buy a new ice cream truck and hire more staff. Now, not only does their truck cater the greater Bay Area, but Treatbot also has a permanent location in San Jose's San Pedro Square Market (with karaoke night every Thursday!) and its own factory.
Meet Treatbot, along with other inspiring clients at Opportunity Fund’s Dreams Realized on October 25th in Menlo Park.