Ricky's Fish Tacos

“Opportunity Fund kept us rolling so we could get back out there, bigger than ever!”

— Ricky, Ricky's Fish Tacos



Ricky's Story

Ricky's loyal Twitter following helped build a business. A $60,000 loan from Opportunity Fund helped that business succeed.

Tweeting for Tacos

Ricky Pina makes the best Baja-style fish and shrimp tacos in Los Angeles. In fact, the Food Network ranks Ricky’s Fish Tacos as one of the top 5 tacos in the country. Not only are these tacos the tastiest, they’re also #OpportunityFunded! (Which surely makes them even more delicious.) 


When Ricky tweets his hours to his 9,200+ followers, a line of loyal customers shows up at his truck (parked at 1400 N. Virgil Ave in East Hollywood) eager to eat the crispy tacos that made Ricky a taco legend.

Growing up in Ensenada, Ricky spent a lot of time in the kitchen with his grandma and mother learning the recipe of the special batter that makes his tacos so delicious, light and crispy. “I’m the youngest of seven. Five boys and two girls. They would always leave me behind, so I was the only one around to help in the kitchen.”

Ricky Pina of Ricky's Fish Tacos

Overcoming Obstacles for Success

Ricky might seem like an overnight success, but he has worked many years and overcome a number of obstacles to achieve his dream. He started in 2009 with a food stand on Virgil Ave., where his famous Baja-style fish tacos became an instant success. In 2013, permit issues forced him to temporarily move to Chinatown. Ricky was in the process of buying a food truck to return to his original location when he heard about Opportunity Fund’s microlending program. “We turned to Opportunity Fund because my loyal customers weren’t enough for the banks. Opportunity Fund kept us rolling so we could get back out there, bigger than ever!”

Opportunity Fund helped Ricky with a $60,000 loan to finance his state-of-the-art shiny silver taco truck. With three fryers and a griddle, Ricky returned to Virgil Ave. “Opportunity Fund is not like a bank, they actually have faith in their borrowers, they believe in you and take into consideration your experience to measure the risk of the loan.”

 

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